Expired

Senior Marketing Partner

Expired

Job Description

Title: Senior Marketing Partner

Reporting To: Business Unit Director - Hardware

Location: London

Job Purpose Summary

The Senior Marketing Partner is responsible for leading strategic marketing activities and decisions at DrayTek by planning, creating, and overseeing the execution of all activities with the objective of growing the brand, increasing the customer base and maintaining high levels of engagement with existing customers.

The Senior Marketing Partner is responsible for product promotion and communicating the product’s value to the market. Creating marketing materials that communicate features, developing marketing tools and campaigns to attract new prospects and customers.

Reporting and analysing data/results is a key aspect of the role; a commercial mindset and strong commitment to delivering results is essential. They will be required to plan and manage content calendar, budgets and financials, and meet deadlines by delegating the campaign execution to one direct report and a Marketing Operations team.

The successful candidate will lead the DrayTek UK Marketing division whilst working closely with the Sales and Product teams. Reporting to the Business Unit Director at CMS Distribution, the Senior Marketing Partner will be responsible for multi-channel marketing campaigns destined to launch new products, generate leads, pipeline, new routes to market and achieve revenue goals using our chosen marketing automation platform, HubSpot.

Applicants with previous experience working in the Networking industry or coming from a technical marketing background with a key interest in furthering their career in this industry is essential.

About DrayTek

DrayTek UK specialises in award-winning business class broadband and networking solutions promoting high-performance, cost-efficient, and reliable networking solutions to help organisations within retail, enterprise, home-based, hospitality and education, exploit the full potential of the Internet.

Responsibilities & Accountabilities

Main Duties 

  • Build a branding strategy to grow the brand’s presence in key markets through activites such as blogs, industry forums, public relations activites, and thought leadership
  • Product promotion - Plan and lead the delivery of quarterly marketing plans within budget and adhering to deadlines. Campaigns can consist of customer roadshow, email campaigns, exhibitions, press releases, social media, telesales, and webinars
  • Sales & Marketing Content – Oversee the creation of sales and marketing tools, which could consist of brochures, PR, case studies, cross-sell / up-sell presentations, demos, presentations & pitches, infographics, sales support tools, solution datasheets, videos, website content, and whitepapers
  • Implement technical knowledge of the DrayTek products, features, benefits, and functionality into all marketing communications, addressing how they impact different buyer personas, industries, and sectors.
  • Drive conversion of leads generated by Marketing by liaising with the Sales and Product Development team, create high-level reports on progress for the senior team.
  • Monitor campaign performance using HubSpot and analytics tools. Report results to key stakeholders demonstrating sales engagement and performance during monthly and quarterly reviews with key stakeholders.
  • An ability to communicate to the reseller and end-user customers with an understanding of how best to create demand for the Draytek brand
  • Strong communication skills to promote, sell and negotiate ideas with senior internal and external stakeholders.
  • Execute and develop product launch strategies and propositions to drive sales.
  • Create end-user demand through a variety of marketing communications including product reviews, demo’s, training, assets etc to optimise sales
  • Develop key strategies which will enable new routes to market
  • Organise regular B2B events for key customers, prospects and internal stakeholders
  • Administrate and report campaign leads using CRM system and other reporting tools.
  • Take ownership of marketing finances and vendors responsible for within the marketing P&L, working within allocated budgets to provide the best value and ROI from activities carried out for CMS and our technology partners. Responsible for vendor Market Development Funds (MDF); planning, reporting and administration.
  • Drive digital adoption through CMS store
  • Management experience of leading a team of people and setting KPI’s and objectives which drive desirable beahviours

Essential Skills, Qualifications & Attributes

Essential

  • 5 years B2B technical marketing experience
  • Commercial mindset to achieve objectives and contribute towards the success of DrayTek
  • Experience in making decisions that impact success
  • Experience of end-user marketing campaigns and ability to measure ROI and report back on recommended improvements
  • An understanding of product sets, respective verticals and how to penetrate resellers with meaningful campaigns delivering net new customers
  • A thorough understanding of routes to market, which customers are strong in which segment and how to put together programmes which will grow the business
  • An ability to work across a manufacturer and Distributor sales to teams to maximise the reach and potential of the brand
  • Coaching, mentoring or leadership experience to support team members
  • Ability to analyse data, make recommendations and conclusions
  • Relevant Bachelor’s Degree
  • B2B copywriting skills are essential
  • Experience of launching Vendors into new territories
  • Excellent digital adoption skills
  • Presenting reports
  • A proven ability to manage and improve ROI on lead generation campaigns
  • Managing product launches
  • Event Management experience
  • Marketing Automation experience – ideally HubSpot
  • Excellent Communication skills – English

Desirable

  • Networking or similar Vendor experience
  • Web optimisation experience (PPC/SEO)
  • Comfortable using LinkedIn and Twitter for marketing purposes
  • People management experience
  • Knowledge of coordinating webinars
  • Experience using marketing tools for creating and sending emails, managing databases and building email automations.
  • Ability to create buyer personas, identify what product features/benefits are important to each persona and write content specifically for them
  • Good understanding of CRM systems

Other

  • High attention to detail
  • Ability to build and maintain strong relationships with all parts of the business, including external partners and remote staff to drive conversion and communicate campaign plans
  • Computer literate using MS Windows, Word, Excel, PowerPoint and Outlook
  • Ability to work on multiple projects simultaneously and under pressure.
  • Time management and strong organisational skills essential
  • A passion for working in the tech industry
  • Ability to take on board and action constructive feedback from senior stakeholders
  • Results orientated, hands-on attitude
  • Team player

The table below provides guidance on the level of skill required for performing a 3IC.3 role.

Grade: 3IC.3
Job Functional Knowledge (KN)
  • Good understanding of procedures and concepts within own discipline and a basic knowledge of these elements in other disciplines.
Business Expertise (BE)
  • Basic understanding of how own area integrates within the organisation sub-function.
Leadership (LS)
  • Mentors junior team members.
Problem Solving (PS)
  • Evaluates situations using multiple sources of information.
Nature of Impact (NI)
  • Direct impact by ensuring the quality of the task/services/information provided by self and others.
Area of Impact (AI)
  • Primarily on closely related work teams.
Interpersonal Skills (IS)
  • Developed communication and diplomacy skills used to direct/persuade/influence others.

CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro-diversity.

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